From spreadsheets, forms, and phone tag to one operating system.
Before, the business list, each business's events, and the towns all lived in separate Google Sheets. The scavenger hunt ran on Google Forms, QR codes were made one at a time, and payments happened somewhere else. Now the same work lives in one place that feeds the public site.
Owners now manage their own listings and events.
The biggest day-to-day win wasn't a prettier site. The owner can give each business its own private login, so they update their own hours, links, descriptions, and events themselves.
That ends the seasonal phone tag — no more chasing 49 owners for fresh information, no more copying the same detail across a spreadsheet, a form, and the site. Less follow-up, fewer apps, one source of truth.
- Scoped access — owners see only their own records
- Public vs. internal fields are explicit, so nothing leaks by accident
- One edit updates the directory, the calendar, and the public site
Same work, far less hidden labor.
The LOOP didn't just get a better website. It got a repeatable operating model — one source of truth for businesses, events, the scavenger hunt, billing, and publishing.
The platform I run my own business on.
Beyond the The LOOP client work, the same admin — content, publishing, calendar, leads, follow-up, and billing — is the system Wild Kahuna itself runs on. Future small-business builds start with these pieces already in place instead of from scratch.
Wild Kahuna Platform
One admin for content, publishing, calendar requests, follow-up, billing, and client work — the proof that small-business sites shouldn't start from zero every time.
See the platformEngineer-built, owner-operated
Hands-on experience with the kind of broken, outdated systems that waste people's time — and a focus on building the clear, durable opposite for small businesses.
About the workWant the next case study to be yours?
Start with the part of the business that is costing time right now. I'll help sort the smallest useful fix.


