No subcontractors, no account managers.

I build the tools behind the website.

My background isn't a web agency. I spent years inside Medicare work — jumping through red tape, waiting on broken handoffs, and watching good people get bogged down by outdated systems that made simple things hard.

That's where this comes from. I saw how much time disappears into clunky tools and manual workarounds, so I build the opposite: practical software that collects the right details once, puts them where they belong, and gives the owner one clear place to see what needs attention. The site matters, but what happens after someone clicks the button matters more.

The first client

Wild Kahuna's founding project was for family. My aunt runs a regional tourism network, and years ago her web developer walked away mid-relationship and left her holding a build she couldn't maintain. Her backup plan was renting a template, and I couldn't in good conscience let that happen, so I built her something myself. Then I watched my own clever workaround hit its ceiling, and replacing it properly is how this business started.

Nobody should need a nephew in the software business to get treated fairly by their developer. Building the version of this work where they don't is more or less the mission statement.

The whole story is here, including the parts where the old duct tape was mine

• The system should reduce workIf a new tool adds more admin, it is not done.
• Owners need the whole pictureLeads, appointments, invoices, and follow-up belong together.
• Small businesses deserve durable softwareA practical build can still be clean, reliable, and easy to keep running.